MLAR VOL. 9, NO 1 (2026)
Artificial Intelligence in Communication Studies Education: Central European Perspectives
ABSTRACT Artificial intelligence (AI) is increasingly shaping the semantic, perceptual, and creative environments of young people, particularly in response to emerging challenges in the labour market. This is also true for higher education in communication disciplines, which have been especially affected by the rapid emergence and widespread adoption of generative tools. Alongside its practical potential,……Continue reading→
Digital Communication Tools and Preferences in the Work Environment
ABSTRACT Effective communication is a fundamental pillar of the functioning of every modern workplace, and its importance is growing especially in the dynamic and critical environment of the current market. With the rapid emergence of innovative digital technologies, not only the forms of internal communication but also the overall expectations surrounding it are naturally transforming…….Continue reading→
Cultivating Masculinity: Examining Netflix Exposure and the Moderating Role of Religiosity
ABSTRACT With the rise of streaming platforms like Netflix, young audiences have been exposed to different narratives about gender identity. Netflix introduces them with alternative masculinity ideals that differ from traditional masculinity by portraying men as soft and less rigid, offering new versions of masculinity that move beyond toughness, dominance, and traditional gender expectations. This……Continue reading→
Media Behaviour of Generation Alpha with a Focus on Audio
ABSTRACT Generation Alpha is growing up in an environment dominated by digital visual platforms, where short video formats and constant online connectivity shape their media behaviour. In this context, media such as radio remain less examined. The aim of this study is to analyse the position of radio and audio in the media behaviour patterns……Continue reading→
Key Pillars of Media Freedom: The Strength of Institutions and Thresholds in European Democracies
ABSTRACT Media freedom is widely recognized as a cornerstone of democratic governance, yet its determinants remain complex and multifaceted. This study examines the institutional and structural factors that shape press freedom across European democracies, with particular attention to nonlinear relationships and threshold effects. Using data from internationally recognized indices – including the World Press Freedom……Continue reading→
Parental Mediation and Digital Media Literacy in Bangladesh: Towards a Safer Digital Environment for Adolescents
ABSTRACT Bangladesh, characterized by rapid digital expansion and high adolescent internet penetration, is increasingly confronted with challenges related to online risk exposure, digital violence, and problematic internet use (PIU). Despite these developments, limited scholarly attention has been given to the intersection of digital media literacy and parental mediation in shaping safe online environments for adolescents…….Continue reading→
The Perception of Male and Female Voices in Radio Broadcasting
ABSTRACT This study examines how gender-based voice norms have developed historically and persist to this day in the radio environment, and how these norms influence the perception of the credibility, competence and genre suitability of voices. The theoretical section traces developments from the early days of radio through its golden age, characterised by a predominance……Continue reading→
Constructing Media Education in Brazilian Schools: Professional Practices and Policy Formation
ABSTRACT The purpose of this article is to analyze the challenges faced by public school teachers in the State of São Paulo (Brazil) in promoting public policies to integrate media education practices into the school curriculum, taking into account the challenges of the educational use of media and digital technologies, as well as perceptions regarding……Continue reading→
The “Mediálny Gramotník” Intervention Programme as a Tool to Develop Media and Digital Literacy and as a Means of Cyberaggression Prevention
ABSTRACT The study presents the results of a test conducted on a tool designed to develop media and digital literacy – Mediálny gramotník (Media literacy tool) – among students aged 10 to 12 in the Slovak Republic. Experimentation is the main method applied. The experiment uses a broad scale of digital and media literacy inspired……Continue reading→
Institutional Tracking and the Stratification of Critical Media Literacy in Croatia
ABSTRACT This study examines how institutional school tracking and cultural capital shape the media literacy competencies of Croatian secondary school students (N = 2,347). Our findings are based on data collected in 2021 within the EduMediaTest project. Participants, students aged 14 to 18, demonstrated high functional proficiency in the Technology dimension (M = 4.42), while……Continue reading→
Download the FULL JOURNAL HERE (VOL.9, No.1, 2026)
Media Literacy and Academic Research
Vol. 9, No. 1, June 2026
ISSN: 2585-9188
EV/25/22/EPP
mlar@ucm.sk
Publisher
Faculty of Mass Media Communication
University of SS.Cyril and Methodius in Trnava
Námestie Jozefa Herdu 2
917 01 Trnava
SLOVAK REPUBLIC
https://fmk.sk/en/
