MLAR VOL. 9, NO 1 (2026)
Advertising Literacy in the Age of TikTok: Recognition of Commercial Content among Generation Z
ABSTRACT This study explores advertising literacy among Generation Z on the social media platform TikTok, and focuses on their ability to recognise persuasive (commercial) content in short video formats. As entertaining and commercial messages increasingly merge on social media platforms, the ability to identify advertising has become a key aspect of media and advertising literacy……Continue reading→
The Value of Higher Education in a Population of Students of Marketing and Media Communication in the Stage of the Universalization of Education
ABSTRACT Higher education is undergoing a period of universalization, characterized by digitalization and shifting perceptions of study. This is characterized by accelerated digitalization of educational processes and significantly changing conceptions and perceptions of study. In this context, it is important to consider the value of study not only in terms of applying oneself economically, but……Continue reading→
AI Literacy and Multimedia Design: Student Perceptions on Generative AI, Authorship, and Professional Anxiety
ABSTRACT In this study, we examine how multimedia design engineering students perceive and manage the ethical risks, professional threats, and authorship questions raised by Generative Artificial Intelligence (GenAI). Using a quantitative, descriptive-correlational, cross-sectional design, we surveyed 76 students at a public university in Campeche, Mexico. We found that most students already use GenAI in their……Continue reading→
An AI-Media Literacy Competency Framework for AI-Augmented Adolescent Cyberbullying: A Scoping Review
ABSTRACT Artificial intelligence is altering how cyberbullying manifests among adolescents. Generative tools now make it much easier to create fake photos, cloned voices, and fabricated screenshots, reducing the cost of impersonation and deception. At the same time, ranking and recommendation systems on digital platforms can exacerbate the harm when they promote embarrassing content to larger,……Continue reading→
Download the FULL JOURNAL HERE (VOL.9, No.1, 2026)
Media Literacy and Academic Research
Vol. 9, No. 1, June 2026
ISSN: 2585-9188
EV/25/22/EPP
mlar@ucm.sk
Publisher
Faculty of Mass Media Communication
University of SS.Cyril and Methodius in Trnava
Námestie Jozefa Herdu 2
917 01 Trnava
SLOVAK REPUBLIC
https://fmk.sk/en/
