MLAR VOL. 7, NO 2 (2024)

STUDIES (Vol.7, No.2, 2024):

Opportunities for the Use of AI in Marketing Communication by Educational Institutions

ABSTRACT  Artificial intelligence has become an integral tool in various sectors, including marketing and marketing communication, offering unprecedented opportunities for enhancing efficiency and creativity. In marketing, AI’s capabilities extend from automating routine tasks to providing deep insights through advanced data analytics, significantly optimizing decision-making processes. AI tools, such as natural language processing and machine learning,……Continue reading→

Artificial Intelligence in Academic Media Environment: Challenges, Trends, Innovations

ABSTRACT  The rapid development of artificial intelligence (hereinafter AI) opens up a variety of opportunities for creativity, innovation, and productivity improvement, particularly for students and academics in media specializations. However, it also causes a fundamental transformation in the studying approach. Additionally, there are several challenges in the implementation, adaptation, and use of AI as a……Continue reading→

Gatekeeping in a News Agency – A Way of Influencing News Coverage Across Media

ABSTRACT  General media literacy also includes knowledge about the media system and the functioning of media institutions, including news agencies. The article therefore takes a deeper look at the understanding of the gatekeeping process and the prioritization of messages in current agency practice based on theoretical background and empirical research. Knowledge about the way agency……Continue reading→

Theory, Practice and Future of Corporate Marketing Management Education as Part of Tertiary Education

ABSTRACT  To update the research priorities, this study aims to define the main content elements of teaching business marketing management in tertiary education. Based on their identification, the aim was to evaluate and compare the overall rate of use of marketing tools in business practice over time. Subsequently, the study aims to measure the dependencies……Continue reading→

Association of Pornography Consumption with Health and Risky Sexual Behaviors of Youngsters in Pakistan: A Quantitative Approach

ABSTRACT  The present study aimed to examine the association of pornography consumption with the health and risky sexual behaviors of youngsters. Two hundred and twenty-four participants (166 males, 58 females) from the public and private sector educational institutions of Multan, Pakistan, responded to the survey. The participants were selected through snowball sampling as it was……Continue reading→

Comprehension of Print and Digital Media Texts – Anticipation of Own Comprehension Performance

ABSTRACT  The aim of this paper is to identify whether a significant connection exists between anticipated own performance in the comprehension of print and digital media texts among university students. Likewise, the aim of this paper is to identify the possible differences between anticipating one’s own future performance (aspirations) depending on the form of media……Continue reading→

Perceptions of Students Taking Media Literacy Course on Content of 6-7 February 2023 Earthquakes

ABSTRACT  This study aimed to examine the perceptions of students taking a media literacy course about the content shared during the Kahramanmaraş earthquakes within the framework of media literacy theories. Structured interviews were conducted with 30 students. The participants experienced problems such as access and infrastructure problems, conscious access restrictions, disinformation and panic news. They……Continue reading→

The Transformation of the Slovak Periodical Press Market: Challenges and Opportunities in the Wake of the COVID-19 Pandemic

ABSTRACT  This study examines the transformation of the Slovak periodical press market in the wake of the COVID-19 pandemic, which significantly impacted not only economic indicators, but also the very core of journalistic work. The research aims to evaluate the shifts in print media sales, advertising revenues, and online traffic, while placing special emphasis on……Continue reading→

The Importance of Cyber Security – Self-Assessment of Students from Bosnia and Herzegovina, Serbia and Montenegro

ABSTRACT  This study aims to identify the cybersecurity awareness of university students from Bosnia and Herzegovina, Serbia, and Montenegro in the following aspects: a) Malware, b) Password usage, c) Phishing, d) Social engineering, and e) Online scams. A quantitative-qualitative research approach was used. Data for the quantitative section were collected using the Cyber Security Behaviour……Continue reading→

Download the FULL JOURNAL HERE (VOL.7, No.2, 2024)

Media Literacy and Academic Research
Vol. 7, No. 1, December 2024
ISSN: 2585-9188
EV/25/22/EPP
mlar@ucm.sk

Publisher
Faculty of Mass Media Communication
University of SS.Cyril and Methodius in Trnava
Námestie Jozefa Herdu 2
917 01 Trnava
SLOVAK  REPUBLIC
https://fmk.sk/en/