STUDIES (VOL.9, NO.1, 2026):
Generative Artificial Intelligence and the Media: A Bibliometric Analysis in Academic Research
ABSTRACT Artificial intelligence (AI) is impacting our lives in many ways and is becoming a part of academic research in various fields. Generative artificial intelligence is an AI system that can generate content based on input data. Despite embarrassing attempts a few years ago, it is gradually becoming part of the media landscape. Academic media……Continue reading→
An AI-Assisted Topic Model of the Media Literacy Research Literature
ABSTRACT Media literacy, a vital field of research and educational practice, is attracting considerable scholarly attention, resulting in a burgeoning research literature. While numerous bibliometric studies have sought to capture the key features and themes of this body of literature, its rapid proliferation requires greater scalability and stronger capability to identify and characterize latent topics…….Continue reading→
Opportunities for the Use of AI in Marketing Communication by Educational Institutions
ABSTRACT Artificial intelligence has become an integral tool in various sectors, including marketing and marketing communication, offering unprecedented opportunities for enhancing efficiency and creativity. In marketing, AI’s capabilities extend from automating routine tasks to providing deep insights through advanced data analytics, significantly optimizing decision-making processes. AI tools, such as natural language processing and machine learning,……Continue reading→
Media Production as an Option for Enhancing Cultural (Heritage) Literacy
ABSTRACT The present study provides an interdisciplinary perspective on enhancing the cultural (heritage) literacy of young recipients through media production. The aim of the article is to present a comprehensive perspective on a media product that is seen as a means of education that supports implicit learning about culture and cultural heritage. In this context,……Continue reading→
Artificial Intelligence in Academic Media Environment: Challenges, Trends, Innovations
ABSTRACT The rapid development of artificial intelligence (hereinafter AI) opens up a variety of opportunities for creativity, innovation, and productivity improvement, particularly for students and academics in media specializations. However, it also causes a fundamental transformation in the studying approach. Additionally, there are several challenges in the implementation, adaptation, and use of AI as a……Continue reading→
Gatekeeping in a News Agency – A Way of Influencing News Coverage Across Media
ABSTRACT General media literacy also includes knowledge about the media system and the functioning of media institutions, including news agencies. The article therefore takes a deeper look at the understanding of the gatekeeping process and the prioritization of messages in current agency practice based on theoretical background and empirical research. Knowledge about the way agency……Continue reading→
Theory, Practice and Future of Corporate Marketing Management Education as Part of Tertiary Education
ABSTRACT To update the research priorities, this study aims to define the main content elements of teaching business marketing management in tertiary education. Based on their identification, the aim was to evaluate and compare the overall rate of use of marketing tools in business practice over time. Subsequently, the study aims to measure the dependencies……Continue reading→
Association of Pornography Consumption with Health and Risky Sexual Behaviors of Youngsters in Pakistan: A Quantitative Approach
ABSTRACT The present study aimed to examine the association of pornography consumption with the health and risky sexual behaviors of youngsters. Two hundred and twenty-four participants (166 males, 58 females) from the public and private sector educational institutions of Multan, Pakistan, responded to the survey. The participants were selected through snowball sampling as it was……Continue reading→
Comprehension of Print and Digital Media Texts – Anticipation of Own Comprehension Performance
ABSTRACT The aim of this paper is to identify whether a significant connection exists between anticipated own performance in the comprehension of print and digital media texts among university students. Likewise, the aim of this paper is to identify the possible differences between anticipating one’s own future performance (aspirations) depending on the form of media……Continue reading→
Perceptions of Students Taking Media Literacy Course on Content of 6-7 February 2023 Earthquakes
ABSTRACT This study aimed to examine the perceptions of students taking a media literacy course about the content shared during the Kahramanmaraş earthquakes within the framework of media literacy theories. Structured interviews were conducted with 30 students. The participants experienced problems such as access and infrastructure problems, conscious access restrictions, disinformation and panic news. They……Continue reading→
