STUDIES (VOL.9, NO.1, 2026):
The Perception of Male and Female Voices in Radio Broadcasting
ABSTRACT This study examines how gender-based voice norms have developed historically and persist to this day in the radio environment, and how these norms influence the perception of the credibility, competence and genre suitability of voices. The theoretical section traces developments from the early days of radio through its golden age, characterised by a predominance……Continue reading→
Constructing Media Education in Brazilian Schools: Professional Practices and Policy Formation
ABSTRACT The purpose of this article is to analyze the challenges faced by public school teachers in the State of São Paulo (Brazil) in promoting public policies to integrate media education practices into the school curriculum, taking into account the challenges of the educational use of media and digital technologies, as well as perceptions regarding……Continue reading→
The “Mediálny Gramotník” Intervention Programme as a Tool to Develop Media and Digital Literacy and as a Means of Cyberaggression Prevention
ABSTRACT The study presents the results of a test conducted on a tool designed to develop media and digital literacy – Mediálny gramotník (Media literacy tool) – among students aged 10 to 12 in the Slovak Republic. Experimentation is the main method applied. The experiment uses a broad scale of digital and media literacy inspired……Continue reading→
Institutional Tracking and the Stratification of Critical Media Literacy in Croatia
ABSTRACT This study examines how institutional school tracking and cultural capital shape the media literacy competencies of Croatian secondary school students (N = 2,347). Our findings are based on data collected in 2021 within the EduMediaTest project. Participants, students aged 14 to 18, demonstrated high functional proficiency in the Technology dimension (M = 4.42), while……Continue reading→
Advertising Literacy in the Age of TikTok: Recognition of Commercial Content among Generation Z
ABSTRACT This study explores advertising literacy among Generation Z on the social media platform TikTok, and focuses on their ability to recognise persuasive (commercial) content in short video formats. As entertaining and commercial messages increasingly merge on social media platforms, the ability to identify advertising has become a key aspect of media and advertising literacy……Continue reading→
The Value of Higher Education in a Population of Students of Marketing and Media Communication in the Stage of the Universalization of Education
ABSTRACT Higher education is undergoing a period of universalization, characterized by digitalization and shifting perceptions of study. This is characterized by accelerated digitalization of educational processes and significantly changing conceptions and perceptions of study. In this context, it is important to consider the value of study not only in terms of applying oneself economically, but……Continue reading→
