ABSTRACT This study explores advertising literacy among Generation Z on the social…
Category: VOL 9., NO.1. (2026) (page 2)
The Value of Higher Education in a Population of Students of Marketing and Media Communication in the Stage of the Universalization of Education
ABSTRACT Higher education is undergoing a period of universalization, characterized by digitalization…
AI Literacy and Multimedia Design: Student Perceptions on Generative AI, Authorship, and Professional Anxiety
ABSTRACT In this study, we examine how multimedia design engineering students perceive…
An AI-Media Literacy Competency Framework for AI-Augmented Adolescent Cyberbullying: A Scoping Review
ABSTRACT Artificial intelligence is altering how cyberbullying manifests among adolescents. Generative tools…