ABSTRACT This study explores advertising literacy among Generation Z on the social…
The Value of Higher Education in a Population of Students of Marketing and Media Communication in the Stage of the Universalization of Education
ABSTRACT Higher education is undergoing a period of universalization, characterized by digitalization…
AI Literacy and Multimedia Design: Student Perceptions on Generative AI, Authorship, and Professional Anxiety
ABSTRACT In this study, we examine how multimedia design engineering students perceive…
An AI-Media Literacy Competency Framework for AI-Augmented Adolescent Cyberbullying: A Scoping Review
ABSTRACT Artificial intelligence is altering how cyberbullying manifests among adolescents. Generative tools…
Social Control Measures in the Use of Social Media Toward the Virtual Community in Malaysia
ABSTRACT The complexity of social media demands behaviors that must be acknowledged…
Pop-History as a Training Ground for Media Literacy (Comics in History Teaching)
ABSTRACT The study focuses on the development of media literacy in teaching…
Persistence in Consuming Frightening and Fascination-Inducing Content via Online Digital Devices among School-Age Children
ABSTRACT In the theoretical-empirical study, we focus on the phenomenon of school-age…
An Applied Study on the Relationship between Digital Media Literacy and Video Game Playing Behaviour
ABSTRACT The innovations brought by digitalization have expanded the gaming ecosystem, offering…
Online Aestheticization of Death: From Thanatourism to Digital Representations of Death
ABSTRACT The study examines representations of death in digital memory culture, focusing…
Establishing Media Education in the Czech Republic Against the Background of the European Concept of Media Literacy
ABSTRACT An important aim of the current system of formal and informal…