Consumer Behavior – MLAR

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Media Literacy and Academic Research

Consumer Behavior – MLAR

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Media Literacy and Academic Research
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Tag: Consumer Behavior

Navigating the Digital Landscape: Impact of Instagram Influencers’ Credibility on Consumer Behaviour Among Gen Z and Millennials

ABSTRACT Amidst the online advertising revolution, Instagram influencers have risen to power,…
Continue reading “Navigating the Digital Landscape: Impact of Instagram Influencers’ Credibility on Consumer Behaviour Among Gen Z and Millennials”…
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